EXTREME LARGENESS - EST. 1997
Extreme Largeness is a brand, a shop and a lifestyle. It was formed with the spirit of the party but with the mind of an after-party. No one knows the history of the business better than our esteemed leader, king and captain Carl Myatt:
"Back in 1993 my first experience of business was in the party island of Ibiza. I travelled there with a suitcase of handmade jewellery and set up shop on several of the hippy markets dotted around the island. The jewellery sold well and takings were supplemented by our hair wrapping service which was also very profitable. After three summers of this I decided I wanted to return to the UK to open a shop, my first choice was going to be the Corn Exchange but that had just been destroyed by the IRA. The next choice was Afflecks where I opened a very small unit on the 3rd floor - this was in 1996. The business was called The Fimo Factory. In 1997 I closed the shop to concentrate on selling jewellery at UK music festivals such as Glastonbury and Reading. For this we renamed ourselves ‘The Manchester Company of Extreme Largeness’ - this was a huge success and after a long summer returned to Manchester to open another shop in Afflecks in our current location on the second floor. I decided to shorten the name to Extreme Largeness and the business has been expanding steadily ever since.
In 2004 the wholesale department opened, selling jewellery to other businesses. We now supply retailers and e-tailers all over the world with over one hundred businesses currently stocking our jewellery. All the wholesale pieces are designed in house, we work closely with factories all over the world to make our creations into real pieces. In 2008 we expanded the company with the retail side opening a new and much larger unit on the ground floor, which we still trade from. The wholesale side moved from my garage and spare bedroom to a large showroom in Cheetham Hill. This expansion took the regular work force from 4 up to 11 people. In 2011 we moved the wholesale business to the 4th floor of Afflecks. This brought the company together within one building and able to work together better as a team."
We've been on a magical journey through metal festivals and Christmas Markets, perspex jewellery and iron-on patches, printed gifts and eco-glitter. We're always future-focused and looking forward to what's coming next, whether it's expanding our flagship store to incorporate LUNA jewellery and EXTREME metal themed products (coming soon!) to working with our amazing sister company The Manchester Shop.